|
|
Sports Marketing
This qualification facilitates the development of the following knowledge and skills at a national level:
- evaluating market data, distinguishing the characteristics of
possible markets and assessing the viability of making changes to
current operations to take advantage of marketing opportunities;
- determining the optimum marketing mix for a business through analysis of inter-related marketing components;
- preparing and developing an integrated marketing communications
plan to enable the effective and efficient promotion of products and
services to specific markets;
- briefing personnel responsible for various aspects of the
marketing plan and the coordination of marketing, promotional and sales
activities to implement and evaluate a marketing solution; and
reviewing marketing performance through analysis of customer
requirements, existing features of products/services and market demand
to improve performance.
- segmenting the market, selecting targeting strategies and
tactics, profiling of a target or target segments and the development
of positioning strategies and implementation activities;
- analysing consumer behaviour to enable marketing to be targeted to specific markets and specific needs;
- analysing market data to assist in targeting marketing activities and drawing up a marketing plan;
- gathering of market intelligence to forecast market and business needs;
- implementing marketing strategies and monitoring improvement of market performance;
- establishing, maintaining and improving client relationships to support attainment of key business outcomes;
- preparing, delivering and reviewing a presentation to a target audience; and
- planning, implementing, directing and evaluating the activities of the sales team.
This qualification reflects the role of individuals who possess a sound
theoretical knowledge base in marketing management and demonstrate a
range of managerial skills to ensure that marketing functions are
effectively conducted in an organisation or business area. Typically
they would have responsibility for the work of other staff and lead
teams in conducting marketing campaigns.
Career Opportunities
Sport Marketing Manager or
management roles such as Marketing Manager, direct Marketing Manager,
Marketing Manager specialising in Sport and Recreation.
Australian Sports Academy offers Marketing courses through the following levels:
For more information about each course, contact ASA on 1300 656 693 or email: admin@australiansportsacademy.edu.au.
|
|
|